If you stand in one spot long enough ...
everything comes full circle.
In March of 2003, the "fantasy draft help brand" established a relationship with SportsTalkCleveland.com, an up-and-coming Webcaster on its way to becoming the most-visited sports talk website of its kind (source: Alexa.com). 14 months later, in May of 2004, we established a weekly one-hour fantasy sports talk show (since expanded to two hours). 14 months later, in July of 2005, SportsTalkCleveland, in its sparkling new digs on the gleaming shores of Lake Erie, morphed into SportsTalkNetwork, a move meant to convey the national appeal of so many of the channel's shows.
And now it is SportsTalkCleveland again. Fear not, fantasy show listeners, the STN address will still point you to STC programming. But I just want to get my two cents in on the switch, as I feel that I owe it to the FantasyDrafthelp.com readers.
I count Paul Belfi, the president of the network/channel, as a good friend and we freely give advice to each other. In a nod to his Sicilian heritage, the joke around STC is that I am the consigliere. So we had what those in the diplomatic corps might call a frank and honest exchange of views on the subject. In the end, this was the reason.
There was an overwhelming response from the original STC listeners (who always remained our overall core -- more on that in a minute) that they wanted the programming to again represent the Cleveland "flavor" -- and advertisers, the bread and butter of any such enterprise, wanted to put their dollars in the direction of these listeners.
Now, I want to emphasize, those listeners were the core of the OVERALL programming and much of the daytime programming, which segued from Cleveland-centric to national in focus during the switch to SportsTalkNetwork. But I believe that our nighttime and weekend programming, comprised mostly of the niche shows such as Pro Wrestling Insider, Pro Karate Weekly, North Coast Hockey Tonight, Sunday Night Submission and yes, the FantasyDrafthelp.com Insider appeals and always has to a national and global audience.
So while the identity of the station is again based around Cleveland (and the nation of Cleveland expatriots, which is massive indeed) and the daytime programming will be largely Cleveland-oriented (with some exceptions here and there, of course) -- remember that the station still has much to offer ALL sports and sports entertainment fans. I will work with Paul Belfi relentlessly to make sure that as many people as possible become aware of our programming. The welcome mat remains out for all listeners -- and the fantasy show isn't changing a thing.
What's next at the "new again" SportsTalkCleveland.com? I wouldn't even try to hazard a guess. But stay along for the ride. It's always interesting.
In March of 2003, the "fantasy draft help brand" established a relationship with SportsTalkCleveland.com, an up-and-coming Webcaster on its way to becoming the most-visited sports talk website of its kind (source: Alexa.com). 14 months later, in May of 2004, we established a weekly one-hour fantasy sports talk show (since expanded to two hours). 14 months later, in July of 2005, SportsTalkCleveland, in its sparkling new digs on the gleaming shores of Lake Erie, morphed into SportsTalkNetwork, a move meant to convey the national appeal of so many of the channel's shows.
And now it is SportsTalkCleveland again. Fear not, fantasy show listeners, the STN address will still point you to STC programming. But I just want to get my two cents in on the switch, as I feel that I owe it to the FantasyDrafthelp.com readers.
I count Paul Belfi, the president of the network/channel, as a good friend and we freely give advice to each other. In a nod to his Sicilian heritage, the joke around STC is that I am the consigliere. So we had what those in the diplomatic corps might call a frank and honest exchange of views on the subject. In the end, this was the reason.
There was an overwhelming response from the original STC listeners (who always remained our overall core -- more on that in a minute) that they wanted the programming to again represent the Cleveland "flavor" -- and advertisers, the bread and butter of any such enterprise, wanted to put their dollars in the direction of these listeners.
Now, I want to emphasize, those listeners were the core of the OVERALL programming and much of the daytime programming, which segued from Cleveland-centric to national in focus during the switch to SportsTalkNetwork. But I believe that our nighttime and weekend programming, comprised mostly of the niche shows such as Pro Wrestling Insider, Pro Karate Weekly, North Coast Hockey Tonight, Sunday Night Submission and yes, the FantasyDrafthelp.com Insider appeals and always has to a national and global audience.
So while the identity of the station is again based around Cleveland (and the nation of Cleveland expatriots, which is massive indeed) and the daytime programming will be largely Cleveland-oriented (with some exceptions here and there, of course) -- remember that the station still has much to offer ALL sports and sports entertainment fans. I will work with Paul Belfi relentlessly to make sure that as many people as possible become aware of our programming. The welcome mat remains out for all listeners -- and the fantasy show isn't changing a thing.
What's next at the "new again" SportsTalkCleveland.com? I wouldn't even try to hazard a guess. But stay along for the ride. It's always interesting.
posted by Rick Morris at
11:27 PM
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